![]() ![]() Varied, kid-friendly, pleasing to the eye. The Minions were lab grown to be the perfect marketing tools. “We look forward to celebrating this significant milestone with our fans all year long and delivering fresh new content and updates.” “Minion Rush’s success is a reflection of our incredible player community who continue to embrace the fun and accessible gameplay and provide valuable input, helping shape what the game has become over the last decade,” he said. ![]() SVP of production for Universal Games and Digital Platforms, Jim Molinets, spoke about the magic that made the game a hit. Inevitably the brand's reach extended to mobile, with the game Minion Rush hitting the ground running in June 2013. The decidedly Euro-flavoured movie was a surprise hit when it was released in America, eventually spawning sequels and a surprise merchandising hit in the form of the monosyllabic yellow Minions. And incredibly, in that time ,the game has chalked up over one billion downloads across Android and iOS and over 90 trillion bananas collected! ![]() The smash-hit runner game Minion Rush, developed by Gameloft, and based on the Illumination franchise Despicable Me, will soon be celebrating its tenth anniversary. ![]()
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